National Site

New Heypenny album, video

Well how 'bout this. Heypenny just released their new record, Tendre, for free via Noisetrade just hours after they finished mastering. Leaving a tip might be a nice thing to do in exchange for this early Christmas present. Plus, check out the new video for their first single, "La La Loud," edited by vocalist Ben Elkins and filmed by Victor Huckabee in Shelby Park and a gorgeous house in East Nashville. The song, like the rest of the record, shows a quieter, softer side of Heypenny. Cool. We didn't know they had one.



FYI on DIYs in PHL: Cloud Entertainment

You might find Cloud Entertainment presented events happening throughout Philly from your favorite local music venues/bars to the most off-the-beaten-path DIY spaces. Led by Josh Craft who has been putting together its pieces since high school, the promotion/PR/booking agency has been hard at work supporting local artists and bringing them together with out-of-town talent. We recently caught up with Cloud Entertainment’s head honcho as a big weekend of multiple bills approaches for the DIY organization. You can read about its highlights and lowlights as well as all things in-between in our interview with Craft HERE.


FYI on DIYs in PHL: Cloud Entertainment


FYI on DIYs in PHL: Cloud Entertainment

- by Bill McThrill

You might find Cloud Entertainment presented events happening throughout Philly from your favorite local music venues/bars to the most off-the-beaten-path DIY spaces. Led by Josh Craft who has been putting together its pieces since high school, the promotion/PR/booking agency has been hard at work supporting local artists and bringing them together with out-of-town talent. We recently caught up with Cloud Entertainment’s head honcho as a big weekend of multiple bills approaches for the DIY organization. You can read about its highlights and lowlights as well as all things in-between in our interview with Craft below.
The Deli: How did Cloud Entertainment start out?

Josh Craft: Cloud Entertainment was started in 2006, but has been a vibrant part of my life since I was in high school. Cloud Entertainment was started in anticipation for a senior project at Drexel University. We first started out doing college shows in University City area focusing on venues like World Cafe Live, Cereality (RIP), Moka's (RIP), Millcreek Tavern, and a number of house venues and church basements. We later expanded to booking regionally for venues like The Capitol in Shamokin and Roxas BLVD in Staten Island, NY. At the inception, we really focused on a lot of punk rock, indie pop, hardcore, and folk. Some of the bigger events we threw were with An Albatross (Ace Fu Records), Lewis and Clarke, Zolof the Rock and Roll Destroyer, Surfer Blood and many others. Cloud Entertainment staff has always managed to include a great list of local musicians and promoters motivated to better the Philadelphia area with some seriously fun events in conventional and non-conventional spaces. Some previous  members of Cloud Entertainment included Amy Rockuboff (later moved onto Cornerstone Promotions in NYC) and Chrissy Tashjian (from Dangerous Ponies). Current members include Jessica Mckay (Rock to the Future/Conversations with Enemies), Josh Schwartz (The Really Cooks), Kristyn Fayawicz (graphic design), and a long list of other interns and paid staff for running sound, doors, and load-in crews. 
TD: You're also a part of Conversations with Enemies. How has being a part of a band helped with your show production work?

JC: Being on the opposite side of events can really help you understand what bands are looking for in an event promoter. The first and major step to a successful event is keeping lines of communication between the artists, the venue, and your crew working with you. Being in a band helps me understand the kinds of questions bands are going to expect you to have the answers too. Questions like is there a backline? Could we arrange a drum share? Etc.

TD: Can you tell us a bit about your work with Rock to the Future? How it started, and how it has been doing? And can you give us a status update on its current drive for funds?

JC: Glad you asked about Rock to the Future. Rock to the Future is a 501(c)3 youth development organization that provides free music education and tutoring to lower-income Philadelphia students. We are improving these kids’ grades and giving them a safe environment to play music and start bands. Rock to the Future was started last year when Jessica Mckay received a start up grant from Women for Social Innovation. She then turned to me as a guitar instructor and assistant director to the program. For the past 10 years, I have devoted time as a guitar instructor for Major Music, Farringtons, and even School of Rock. This program is training our next group of young passionate rock stars. As far as funds our concerned, we are in need of them. Many organizations will not give us grants since we are such a new non-profit and they want to see years of growth. In a time when music and arts programs are cut from schools yearly, the number of after-school programs are dwindling down as well. Jess and I both have been operating the school the past few months for no pay in hopes that funding will come in over the next couple months. It is something both of us feel passionate about, and are willing to better the program before ourselves. We have both picked up other promotional evening jobs to help out with expenses. It's not all bad though. We have had amazing support from local musicians. A ton of really great bands continue to support the program by performing at benefits, arranging benefits, donating instruments, and even coming in and volunteering at the program. Some notable bands include Algernon Cadwallader (donating instruments, played benefits, and even had the kids record on their new album), Crills Wilson (benefits and members volunteer), Nate Rylan of Early Ape (doing song writing workshops), Andy Molholt of The Armchairs (doing songwriting workshops/help with benefits), Frances Quinlan from Hop Along (songwriting workshop), Hilary White from Lion Versus, Power Animal (benefits and donating CD profits to organization for benefits), Fast Car (headlining our open house), and of course, The Deli Magazine for continuous support of Rock to the Future benefits and open houses. We are training these kids on what it is to be in a band. We line up concerts and events for the bands within the program to play at. The kids have played at World Cafe Live, Crane Arts Cash for the Poor event, Greensgrow fall festival, and the kids are lined up to play the Christmas Tree lighting service in Rittenhouse. Since we have had the kids playing out events, we have gained tons of support from people at the events. One person even donated new professional equipment to the program included a Fender Deville tube amp, a beautiful Tama drum set, weighted key electric pianos, and some great G-Dec amps. With so many people helping our organization, it is obvious that this is an important program in the community, and we will always push as hard as we can to make sure this survives. 
TD: Cloud Entertainment played a role in organizing the I Lost My Job But Found My Occupation show with Circa Survive. And Conversations with Enemies has played a similar show. How important do you feel it is for musicians to be involved with things like the Occupy movement?

JC: It is our responsibility to stand up in a time of need. With budget cuts from after-school programs among many other issues, musicians need to have a voice, and let it be heard. We will continue to support all efforts of the Occupy movement as well as the Philly Against War organization. We have been helping out with providing PA systems for events as well as lining up bands and entertainment for some of the events. 

TD: Cloud Entertainment has helped to promote a number of fledgling up-and-coming local acts like City Rain, Revolution, I Love You, Fast Car, and The Really Cooks. How have these relationships come about, and how can bands get your PR support?

JC: PR support is a huge step in an artists’ career. Playing concerts are a great way to get exposed. Some other elements of Cloud Entertainment involve press releases, media alerts, and an extra set of people pushing your band towards excellence. Many of the clients Cloud Entertainment represents have committed themselves to professionalism, and are ready and willing to play anything we throw at them. Expanding your listeners and crowd can be a challenge so we help line up shows for our bands and help them promote and market events. Many of the bands have played Occupy events, Clark Park Festivals, block parties, conventional and non-conventional venues. Most of these professional relationships started with a simple email or talk after a show or an event. 

TD: You’ve done shows at well-known venues like Kung Fu Necktie, World Café Live, and The Fire. But you have also booked at more obscure venues like Bookspace, RUBA Hall, and Pterodactyl. Why mix things up so much?  

JC: I work hard towards results and value the beauty of taking a space and making it work for an event. Many of the non-conventional venues had a way of coming together and becoming what our organization supports. For example, Pterodactyl is where I get all my fliers printed from. Inside of the collective warehouse space is a printing company called Fireball printing. I will always recommend bands and business professionals to work through them. Not only are they a professional printing shop, but also good friends of mine. The owner used to throw events called the Big Art Show in which artists could sell artwork, make all the profits, and bands would play during this collaborative art event. Once Pterodactyl opened, they were curating monthly art shows and enlisted Jess and Cloud Entertainment to assist with finding local bands for the openings. Many of our friends would always show up every month for the bands, art, and gathering of friends. This is exactly what we like to be a part of. Anyways, we could all get together and avoid the politics of how venues operate, and just enjoy the beauty of friends gathering and getting exposed to great music.
Bookspace is another great example of like-minded individuals with similar goals. Conversations with Enemies's trumpet player Seth recommended I check out Bookspace to place our comic book album in. Seth was related to one of the owners and mentioned I should talk to him about events. I walked into Bookspace and immediately found potential in the space. I talked with the owners, and we immediately started doing events. The first week we had events on Wednesday thru Friday, and the events started getting bigger and bigger. The first event was a success and tons of people would just walk by, peek in, and stay for the show. We always saw eye to eye on how events should be run. Since we were running a couple events every week, we had to have door and sound staff for all events. We didn't want to have a huge production to entice local bands to perform. We wanted to make sure we were doing all we could to make sure the touring bands could get gas money. Many times I would enlist good friends and neighbors to help out with doors in exchange for bass lessons or a six pack. Other events I enlisted professional sound and door staff. Having this kind of balance of like-minded staff and owners created events that were amazing. Some notable Bookspace events included Harry and the Potters, The Spinning Leaves record release, and of course, The Fuhrl's benefits. 
TD: How did being involved with the Clark Park Music Festivals come about, and will you be involved with them next year?
JC: Clark Park is one of my favorite festivals to be a part of. It's not only the staff but the number of people that support the festival year after year. Throughout the years, I became great friends with the Director of Clark Park Festivals (Allison Paul), and she asked me to fill the position of music director in the Spring of 2010. The festival has been in operation for over 41 years which makes it one of the longest lasting festivals in Philadelphia. Over the years, the music style changed from a hippie celebration to focusing on punk rock and hardcore. I am here to bridge that gap. Many of the bands that we book for the festival are a unique combination of West Philly metal, punk, hardcore, indie pop, folk, and many others. 

TD: Who are some artists that you have enjoyed booking?

JC: Some of my favorite bands to work with are The Extraordinaires, Algernon Cadwallader, Cheers Elephant, Snowmine (NYC), Crills Wilson, North Lawrence Midnight Singers, Dinosaur Feathers (NYC), City Rain, Fast Car, Jason Anderson (K Records), Revolution, I Love You, and Harry and the Potters. 

TD: What are some moments that stand out for you in regards to the good, the bad, and the ugly? 
JC: Good - There has been so many awesome events so it’s really hard to pinpoint one show, festival, or event. The one that holds a personal attachment would be Conversations with Enemies record release last year at Johnny Brenda’s. Of course, celebrating my band’s debut release is a huge deal, but even more so I just got engaged to our drummer Jessica Mckay and had not yet told it to the masses. I announced our engagement to a crowd full of friends and family, and it could have not been more of a life-changing moment. 
Bad - Bad ass! One Halloween - we celebrated the season by having our friends form tribute bands and scheduled a performance at one of our friends’ houses. We filled up the basement and had "Weezer" (featuring members of Algernon Cadwallader/Bee Team/Mike Bell) headline the evening. By the second song, the mics were ripped out of the PA system and people were hanging from the drop ceiling. All in all, it was one awesome evening. 
Ugly - Another memorable Halloween, we had a huge block party on Mercer St. The party started getting out of hand by 3pm when someone dressed up like Janis Joplin threw up on our stairs. We later had to put a warning sign on our signature "Monster Juice." Since the event was outdoors, weather is always taken into consideration. Unfortunately, it did start raining. Most bands still played in the rain under the tent. 

TD: What do you love about Philly?
JC: Awesome local music, Philadelphia's First Friday's, Pat's Steaks, The Liberty Bell, Rock to the Future, South Philly's Italian Market, Barcade, DiPinto Guitars, The Tiberino, etc.
TD: What do you hate about Philly? 
JC: All of the DIY venues getting shut down throughout the years - The PPA, Parking Wars, etc. 

TD: Are there any big upcoming shows that you can give us a preview of?

JC: This weekend there are tons of awesome events happening. On Friday, we will be hosting a night of heavy rock pop bands at World Cafe Live. We will feature a long list of local acts including the pop rock of Fast Car, throwback heavy rock of Big Terrible, and the indie pop of A Little Affair. We will also spotlight on national touring band, Hammer No More The Finger. Across town, we will be hosting a benefit for local organization, Rock to the Future. We will host the event at PhilaMOCA, and it will feature a long list of local bands including Crills Wilson, The Best Westerns, Little Light, and Sunset Recorder. Since it is First Friday, we will feature an art installation of local artists. You might as well camp out at PhilaMOCA because the next night (Saturday) we will be hosting The Really Cooks record release. This will be a carnival themed evening filled with fortune tellers, popcorn, balloons, and local bands including Conversation with Enemies, The New Connection, and many more. 

TD: What else do you have lined up for the future of Cloud Entertainment?

JC: We are in the works of planning out a "Polar Bear Bike Race" in February. The bike race is going to benefit Rock to the Future. We are planning on releasing a compilation CD to be released for the bike race. We are going to feature a long list of local bands’ B-Sides, rarities, and some singles. The compilation will benefit Rock to the Future. If you are interested in submitting music for consideration, please email Other than that, you can expect some more upcoming events at PhilaMOCA, Kung Fu Necktie, Pterodactyl, and the always amazing Clark Park Festivals in the Spring and Fall of 2012. 

TD: What's your favorite thing to get at the deli?

JC: A healthy dose of listener supporter and unbiased music news with a side of pickles. 
(Photo by David Turcotte)











Chappo headlines Mercury with Monogold, Lucius and Jeff Taylor on 12.17

CHAPPO is coming off a busy summer/fall, playing an array of sweaty, confetti covered clubs, releasing their inner moon shamans on the regular, recording and self-releasing their second concept EP as well tracking their debut full length album, which is due out in the spring 2012. Their first EP Plastique Universe was touted for it's "excellently overstuffed garage psyche sound" by Pitchfork and the lead off track "Come Home" was featured on an Ipod touch commercial last fall. CHAPPO has also received much praise for their lives shows - they played for The Deli at CMJ 2010. Intense and engaging their music combines psychedelic flourishes with funky lighting, fog, feathers and... confetti! They are headlining their first show at Mercury Lounge on Saturday, December 17th. Also on the bill are good Jeff Taylor, Monogold and Lucius. Hear the new track "Island Opiate" from their latest EP "Plastique Universe II: Pisces Princess," streaming below. - (as posted in The Deli's Open Blog - post your band's entries, videos, and Mp3s here). The Deli's NYC Open Blog is powered by The Music Building and APS Mastering.



Many Arms Invade Earth at Elena’s Soul Lounge Dec. 1

Before things mellow out at Elena’s Soul Lounge tonight for their Thursday Nite Chill with DJ Paulie Paul, it’s going to get a little sci-fi weird with extraterrestrial sounds from improvisational prog/jazz/noise/math/rock power trio Many Arms. Led by Deli favorite scary Twilight Zone shredder Nick Millevoi, the mood will be anything but chill during their set at the West Philly watering hole. The band recently signed to John Zorn’s Tzadik label, and will be dropping a full-length album next year. They’ll be joined by noisy pop-tinged rockers Banned Books, West Philly punkish metal outfit Split Red (who will debuting new frontman Justin Duerr from Northern Liberties), and headliner NYC’s Little Women. Elena’s Soul Lounge, 4912 Baltimore Ave., 8pm, $6, 21+ (Photo by Matt Hurst) - Alexis V.